Christina Gorini was the very first hire at VPR but she was a part of the heart and soul of the company even before that - she and Andrea met at an agency in NYC years before. This year she’s celebrating 9 years at VPR and we’re thrilled to share a bit of Christina’s charm, humor, and PR prowess in the next installment of Getting to Know!
Meet Christina Gorini!
1. What do you love most about working in PR?
Dreaming big! I love sitting in a meeting with a client and listening to their brand story and what their dreams are and then pairing it with my own professional dreams to create something magical.
2. What is your personal PR Victory?
Since I am the VPR OG there have been a few! The most recent was in the later part of 2019 I was struggling as a working mom while VPR was on an intense growth spurt. In hindsight, I was finding it difficult to keep up with the rocket speed and was barely keeping it together. After a few difficult but eye-opening conversations with Andrea, we unpacked what was happening and came up with a plan. The plan consisted of me finding myself in a different role which resulted in me securing one of our clients in a premiere segment on The Dr. Oz Show. Victories are not always pretty but I am so happy that during the darkness I was able to find the light. I knew there was more to my own PR story so I can continue sharing my clients’.
3. What advice would you give to someone hoping to leverage PR to grow their brand?
Hire VPR!!! Lol - but in all honesty, the best campaigns are ones where the client works closely with their PR team to create impactful and thought provoking media messages. Teamwork really does make the dream work when it comes to PR.
4. What advice would you give to someone hoping to land a job in PR?
Applying for your dream PR job is the perfect opportunity to show your pitching style. Be creative, bold, and smart with your approach. That is what an agency is looking for in a publicist so why not show them right away the type of team member they are investing in.
5. Is there a trend in PR that you're particularly excited about?
I think right now is a big moment for female thought leaders especially in this COVID world. Women, at every phase of their lives, need strong female voices for encouragement and inspiration. Thankfully the PR industry has caught up and the voices of women are huge story drivers. I hope this trend is here to stay so that the next generation of female leaders can inspire not only me but my daughter.
6. What do you do to unwind?
I BRAVO, BRAVO, BRAVO! I unapologetically love myself some reality TV and if it's on Bravo it is for me. I also love a good pedicure, a hot cup of coffee, and listening to a woman in business podcast.
7. What is your favorite motivational quote?
Stay far from timid
Only make moves when your heart's in it
And live the phrase sky's the limit
~ Christopher Wallace
Cheers to 9 incredible years and many, many more!
