Meet Christina Gorini, Senior Account Executive

Christina Gorini was the very first hire at VPR but she was a part of the heart and soul of the company even before that - she and Andrea met at an agency in NYC years before. This year she’s celebrating 9 years at VPR and we’re thrilled to share a bit of Christina’s charm, humor, and PR prowess in the next installment of Getting to Know!

Meet Christina Gorini!

1. What do you love most about working in PR? 

Dreaming big! I love sitting in a meeting with a client and listening to their brand story and what their dreams are and then pairing it with my own professional dreams to create something magical.

2. What is your personal PR Victory? 

Since I am the VPR OG there have been a few! The most recent was in the later part of 2019 I was struggling as a working mom while VPR was on an intense growth spurt. In hindsight, I was finding it difficult to keep up with the rocket speed and was barely keeping it together. After a few difficult but eye-opening conversations with Andrea, we unpacked what was happening and came up with a plan. The plan consisted of me finding myself in a different role which resulted in me securing one of our clients in a premiere segment on The Dr. Oz Show. Victories are not always pretty but I am so happy that during the darkness I was able to find the light. I knew there was more to my own PR story so I can continue sharing my clients’.

3. What advice would you give to someone hoping to leverage PR to grow their brand? 

Hire VPR!!! Lol - but in all honesty, the best campaigns are ones where the client works closely with their PR team to create impactful and thought provoking media messages. Teamwork really does make the dream work when it comes to PR.

4. What advice would you give to someone hoping to land a job in PR?

Applying for your dream PR job is the perfect opportunity to show your pitching style. Be creative, bold, and smart with your approach. That is what an agency is looking for in a publicist so why not show them right away the type of team member they are investing in.

5. Is there a trend in PR that you're particularly excited about?

I think right now is a big moment for female thought leaders especially in this COVID world. Women, at every phase of their lives, need strong female voices for encouragement and inspiration. Thankfully the PR industry has caught up and the voices of women are huge story drivers. I hope this trend is here to stay so that the next generation of female leaders can inspire not only me but my daughter.

6. What do you do to unwind?

I BRAVO, BRAVO, BRAVO! I unapologetically love myself some reality TV and if it's on Bravo it is for me. I also love a good pedicure, a hot cup of coffee, and listening to a woman in business podcast.  

7. What is your favorite motivational quote? 

Stay far from timid 

Only make moves when your heart's in it 

And live the phrase sky's the limit

~ Christopher Wallace

Cheers to 9 incredible years and many, many more!

Falling For New Beginnings

When hard work pays off.

Fall is always an exciting time for us at VPR. Like everyone else, we'll miss the beach days and summer Fridays but there’s something about the crispness of the back to school season that revs us up. This fall is no different - if anything it’s even more exciting than ever since September 2016 officially marks the launch our new partnership with Points Group. Points Group is an award-winning consulting and marketing company with offices in New Jersey, Florida, Germany, and The United Arab Emirates.

Points Group solely focuses on the healthcare industry and provides a broad range of services from marketing (SEO, web design, referral marketing, blogging, media buying, etc.) to consulting (patient experience improvements, growth strategy development mergers and acquisitions and operations improvements, to name a few) - under one roof and managed by one team. They didn’t have a PR department, which is where VPR comes in.

We are just giddy over this partnership for a number of reasons.

First, we are proud of ourselves. We worked hard. We persevered. We created lives that we wanted to live. We did work that we believed in. And someone noticed. Then they made an offer. Then we made a counteroffer. And despite fear of the unknown, and the fear that we weren’t good enough, we marched into this new world and met and exceeded expectations.

Secondly, we believe this partnership is an example of PR and marketing done better. In our industry, as in most, there are many hurdles and (we feel) far too few solutions. Yes, social media has forever changed the way publicists and other marketers do business. It’s also true that the media landscape barely resembles what it looked like merely five (two!) years ago. And it’s easy to become discouraged - we know, because we have. But despite those hurdles and the many changes we all have had to keep up with, we are passionate about PR. We love the magic of it, and the practice of it, and we remain steadfast in our commitment to make killer public relations services more widely available to dental and medical practices here in NYC and beyond. Although our practice area has expanded since 2009 (we cover all brands that fall into the beauty/health category), our mission is the same. The only difference is that we are now a better agency because of what Victory Public Relations and Points Group is together.

Lastly, we are thrilled to work with such a smart, talented, driven team. At VPR we believe that a rich career is one in which education is ongoing and in the short time we’ve worked with them, we’ve learned so much from our new colleagues at Points. We’re thankful for this next chapter in VPR’s book and are excited to see what the future holds.

Happy Fall!